CONNECTING MODACCIO WITH VOLLEYBALL CREATORS
Introduction
MODACCIO is a female-founded and owned fashion brand led by Kelly Schumacher, a former professional volleyball and basketball player turned fashion designer. The brand creates timeless, proportion-conscious clothing for tall women, taking a slow, intentional approach to fashion that prioritizes quality, versatility, and a fit designed for their height. To connect MODACCIO with its target customer, The Forzaic Group sourced female volleyball creators whose personal experience could make the brand’s fit story relatable—with the goal of driving audience engagement and sales.
Challenge: Connecting a Specialized Product With the Right Audience
MODACCIO’s offering addressed a specific need: clothing thoughtfully designed for taller frames. The challenge was identifying creators who could communicate that value through personal experience while introducing the brand to prospective customers. The collaboration needed a clear connection between the product, the creator, and the audience MODACCIO wanted to reach.
Our Strategy
The Forzaic Group paired intentional creator selection with hands-on project coordination:
Creator Sourcing: Identified Ci Michel (6'5") and Molly McCage (6'3"), two high-profile volleyball creators who embody MODACCIO’s target customer and understand the challenges of finding clothing for taller frames.
Introductions & Client Communication: Facilitated introductions and managed client communication to keep the collaboration aligned with MODACCIO’s objectives.
Creative Brief Collaboration: Worked with MODACCIO on the creative brief, connecting the brand’s product story and commercial goals with the creator content.
Project Coordination: Coordinated the collaboration through Reel delivery, maintaining alignment across the client and creators.
Performance Reporting: Included reporting within the engagement to evaluate content performance against the campaign’s objectives.
Result
MODACCIO’s collaboration with Ci Michel and Molly McCage resulted in a series of creator reels, bringing the brand’s offering into content delivered by women who reflect its intended customer.
Conclusion
Through thoughtful sourcing, creative collaboration, and project coordination, The Forzaic Group connected MODACCIO with volleyball creators whose lived experience aligned with the brand’s product and customer.
The collaboration demonstrates Forzaic’s approach to brand partnerships: start with customer relevance, select creators with a credible connection to the product, and coordinate execution around a clear commercial objective.