From Hidden to Highlighted: Showcasing Brittany Abercrombie’s success
Introduction
At The Forzaic Group, we know that talent alone isn’t enough to attract brand partnerships in today’s digital-first landscape. Athletes must also build an authentic online presence that resonates with fans and appeals to sponsors. Going into her inaugural professional season in the United States with Athletes Unlimited in 2024, Brittany Abercrombie had the athletic resume to impress, but lacked the social media structure to showcase her story.
Challenge: Lack of Self-Promotion Limiting Marketability
Despite her impressive career and charismatic personality, Brittany was not comfortable promoting her own achievements on social media or through PR channels. This is common among many female athletes, who often hesitate to spotlight their accomplishments despite remarkable success both on and off the court. Without consistent storytelling around her success, many fans and brands were unaware of her marketability, resulting in missed partnership opportunities and limited visibility outside of her immediate volleyball community.
Our Strategy
The Forzaic Group developed a brand management strategy that authentically elevated Brittany’s accomplishments while keeping her personality and values front and center:
Profile Optimization: Rebuilt Brittany’s digital presence with updated bios, professional imagery, and positioning that reflected her identity as an elite professional athlete.
Content Partnerships: Collaborated with Athletes Unlimited and PVF marketing teams to secure high-quality highlight reels, post-game interviews, and MVP features.
Reputation Amplification: Monitored earned media and reshared coverage strategically to reinforce credibility while maintaining an organic, humble tone.
Experiential Marketing: Coordinated a guest appearance at her alma mater, USC, where she was honored during a match, paired with a social media giveaway that boosted engagement and local PR visibility.
Collaborative Outreach: Co-drafted personalized messages to brand partners, emphasizing her on-court performance, leadership qualities, and rising recognition within U.S. volleyball.
Result
This strategy repositioned Brittany as a confident, visible, and credible partner while staying true to her authentic voice. The result was a stronger online presence, improved engagement, and a clear narrative that allowed brands to see her value as both an athlete and ambassador.
Conclusion
By helping Brittany embrace her accomplishments and build a public presence that felt natural to her, The Forzaic Group bridged the gap between athletic excellence and market visibility — giving her the platform she needed to connect with brands and fans on a larger scale.